Collection
Peeling Paint
Beauty in the cracks.
The Peeling Paint collection, built around a single living-room window frame the founder looks at every day, and the layered colours its peeling paint reveals. Streetwear about the quiet beauty of imperfection.
One window, layers of time
Peeling Paint started with a window frame in the founder's living room, looked at every day from the couch, paint peeling layer by layer to reveal colours someone else chose decades ago. A small reminder of how time passes, and how the things that age in plain sight often hold the most beauty.
The collection turns that window into prints: grit, warm fades, honesty in imperfection. Streetwear that says new isn't the same as better.
What's in the Peeling Paint line
The current line is two pieces. Peeling Paint is the first chapter, the window frame as it is. Peeling Paint II goes a layer deeper: same window, more depth in the print, finding the colour underneath the colour.
Designed in Groningen, made on demand
Peeling Paint is designed in Groningen and printed on demand at our European partner. There is no warehouse of unsold pieces and no end-of-season markdowns, every garment is queued the moment you order, printed within a few days, and shipped from inside the EU.
It's a slower way to make clothes, but it's the right one for a small label that cares about waste.
Materials, fit and care
Peeling Paint hoodies are heavyweight 100% cotton (poly-blend on heather shades) with brushed fleece on the inside, a structured 3-panel hood, ribbed cuffs and an even hem. The unisex cut runs true to size; size up one for the oversized streetwear fit.
Wash inside-out at 30°C, hang dry, no tumble. The DTG print bonds into the cotton, it stays as soft as the rest of the garment.
Often paired with
Peeling Paint sits well next to the other texture-led pieces in the catalogue.
Frequently asked
Where does the name come from? From a literal peeling window frame in the founder's living room, looked at daily, the inspiration for the entire collection.
Will the print itself "peel" over time? No, that's only the design. The print uses DTG inks bonded into the cotton fibres, so it stays sharp even after years of washing (inside-out, cold).
Is the artwork the same on every piece? Each piece in the line samples a different layer or angle of the same window. The collection is intentionally small, quality over quantity, in keeping with the design idea.
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